SEO Services

Search Engine Optimization (SEO) and its cousin Search Engine Marketing (SEM) are the research, planning, writing, placement, and promotion of websites, individual web pages, social media content, blog posts, pay per click (PPC) ads, to name just a few of the tools orchestrated to rank your site atop the search engines for the search terms that lead customers to buy from you instead of your competitors.

Most of the 32 billion keywords and search phrases have little competition and can be very easy to rank #1 or #2 for. While fewer people search for such terms, these searchers are inherently more interested and likely to buy. These are called long-tail keywords. Mustang is a good example of a short-tail keyword.

Mustang (horse), P-51 Mustang, and Ford Mustang show how lengthening the tail sorts readers to the right sites. Is there a difference between a '67 Mustang, '87 Mustang and '07 Mustang? You bet your bottom dollar there is, especially in paid advertising. This reduction in traffic benefits you by better qualifying your prospects and improving your "quality score" in the search engines.

It really is all about Relevance. The better you know your market, its quirks, seasons, competitors, the better your SEO and SEM results will become. Market Research will reveal these facts and more about your prospects and customers. Skip this step and you can lose a bundle developing a product that few people are interested in and fewer buy.

Fortunately for us, the Internet has made many key aspects of market research fast and cost-effective to implement. Pay Per Click advertising is the fastest way to test market response to an idea, headline, or body copy, so it is used extensively in the early phases of an SEO campaign to determine profitable keywords to optimize individual pages of the website for.

Building a mailing list by collecting email contact information and permission to email these people is an excellent way to poll people who you know are interested in what you have to say. This is called Permission-based marketing or email marketing. To profit immediately from each poll, you make additional offers to your readers. The number of purchases serves as the poll results. Aweber and GetResponse are the top 2 leaders in mailing list hosting.

Why use an email hosting service? One reason is that they specialize in delivery. People subscribe and cancel all the time. Should you host your email program yourself (PHP List on Cpanel is free), eventually the unsubscribers would reduce your program's effectiveness. Using a hosting service also provides a potential spam tester and it just looks a lot more professional.

The web is essentially lists of keywords and links stored on databases all over the world. The better known databases include Google, Digg, Facebook, and Youtube. You can optimize content for any or all search engines if you have the talent and budget. Part of your marketing research will be determining which are profitable in terms of delivering quality viewers and quality links for SEO purposes.

Link building is the most valuable aspect of SEO. The major search engines look at the Page Rank of the referring site for the authority status that gives a link it's "weight" or clout. The next most important factor in link building is the anchor text- the visible clickable word(s) in the link. It is imperative that your keyphrase is in the clickable text, as this is called the link's "reputation". The number of incoming links, their quality, and what they say about your site or particular page significantly impacts what terms any page will rank for and how high it shows on the SERPS. Unique, relevant page content is the other major factor.

Another SEO service that you can do yourself for free is submitting your site or your new page. Some bottom-feeders will use the search engines' site submission forms, which take weeks, and charge you for at least the service. My guess is they're also billing monthly. The fact of the matter is that you can almost instantly index any page for free with a WordPress or BlogSpot blog linking to the new page.

SEO copywriting is expensive to outsource, and nobody guarantees his or her sales letter will work. This is a learnable skill that pays to practice as long as you keep records of what tests worked and which ones didn't.

Keyword Research is essentially market research, since keywords unlock the search engines and tell you what's on the searcher's mind at that moment. This is another area where you can lose a lot of time and money on outsourcing with no guarantees of success. Google's AdSense Traffic Estimator tool is a quick and free way to actually measure how much interest there is for many keywords, how much they cost (or pay if you're placing them on your site).